Category Insights Manager (Wine Jobs: Management & Administration)

  Asahi Beverages

  Parnell, Auckland/Northland

About the company
Independent Liquor is a Kiwi success story and proud to be part of the international Asahi Breweries Group.  We develop, manufacture, sell, distribute and market a range of alcoholic and non-alcoholic ready to drink beverages.

About the role
Reporting to the Head of Insights, this key role is responsible for using multiple data sources to generate, interpret and deliver relevant and actionable insights within our beverage categories across the Independent Liquor New Zealand business. The role is responsible for embedding these insights into our commercial decision making and developing category opportunities for input into discussion with retailers.

This is a 12-month fixed term contract.

Key Responsibilities

• Conducting market data analyses in order to formulate both standardized and adhoc reports, recommendations, historical analyses and trend forecasts.
• Gathering, analysing and summarising key drivers and performance outcomes of competitors in order to conduct market, shopper and competitor analyses.
• Ensuring that market, shopper and consumer insights are effectively utilised to drive the translation of customer and segment knowledge into strategic and tactical recommendations for product development, ranging acquisition and retention.
• Providing objective and relevant market analysis and modelling to support the development of pricing and promotional strategies.
• Ensuring the organisation has a solid understanding of customers and the market through the use of analytics and modelling in order to identify market opportunities.
• The management of an effective relationship with all market and shopper data providers (eg Nielsen, Aztec) to ensure the delivery of accurate and timely data, as well as the development of strong analysis and reporting techniques to extract the best category information and convert to the most appropriate set of commercial actions.

About you 

• Demonstrated experience in a similar role ideally within a consumer goods or retail environment
• Strong commercial analysis and interpretation of information
• Knowledge of consumer and shopper research
• Expertise in market data analysis (e.g. Nielsen/Aztec)
• High levels of resilience and ability to manage competing priorities
• Confidence presenting insights and recommendations to key stakeholders
• Tertiary qualifications in a related discipline such as marketing, psychology, mathematics or statistics would be advantageous

The Benefits

• Opportunity to make a direct contribution to business strategy and performance
• Work in an environment where the importance of insights continues to increase
• Build a strong profile for yourself amongst key business leaders

Applications close: 31 Oct 2017 AUS Eastern Daylight Time

How To Apply