Sales and Marketing Representative (Wine Jobs: Sales & Marketing)

WHILE SUPPORTING OUR DIRECT-TO-CONSUMER SALES THROUGH DIGITAL CHANNELS AND ON-SITE EXPERIENCES. A PASSION

FOR WINE AND A SHARP COMMERCIAL MINDSET ARE KEY.

KEY RESPONSIBILITIES

SALES FOCUS

• IDENTIFY AND DEVELOP NEW SALES CHANNELS AND MARKETS BOTH LOCALLY AND ABROAD
• STRENGTHEN SUPPORT FOR EXISTING TRADE AND DISTRIBUTOR PARTNERS TO INCREASE THEIR SALES
• BUILD AND MANAGE KEY RELATIONSHIPS WITH CUSTOMERS, DISTRIBUTORS, AND INDUSTRY PROFESSIONALS
• IMPLEMENT A PULL-MARKETING STRATEGY TO DRIVE CONSUMER DEMAND AND INCREASE BRAND LOYALTY
• MAXIMISE DIRECT-TO-CONSUMER SALES THROUGH EMAIL CAMPAIGNS, PROMOTIONS, AND PRIVATE CLIENT RELATIONSHIPS

MARKETING & DIGITAL

• MANAGE AND GROW OUR WEBSITE AND ONLINE WINE SHOP, IMPROVING TRAFFIC AND CONVERSION
• DEVELOP AND DELIVER ENGAGING NEWSLETTERS AND SALES-DRIVEN CAMPAIGNS
• CREATE AUTHENTIC CONTENT THAT REFLECTS THE ESTATE'S UNIQUENESS AND DRIVES ONLINE ENGAGEMENT
• CURATE AND SCHEDULE SOCIAL MEDIA ACTIVITY (INSTAGRAM, FACEBOOK, LINKEDIN, ETC.)
• DEVELOP AND IMPLEMENT SEO STRATEGIES, SPECIAL OFFERS, AND PROMOTIONS TO BOOST ONLINE SALES
• IMPROVE AND MAINTAIN OUR CUSTOMER DATABASE FOR TARGETED COMMUNICATION

BRAND & EXPERIENCE

• CREATE AND MANAGE A RELEVANT INFLUENCER PROGRAM ALIGNED WITH OUR VALUES AND TARGET AUDIENCE
• HOST VISITORS AND LEAD PRIVATE WINE EXPERIENCES THAT DEEPEN BRAND CONNECTION
• SUPPORT EVENT PLANNING AND EXECUTION TO ELEVATE VISIBILITY AND SALES
• PARTICIPATE IN GENERAL OFFICE TASKS AND TEAM COLLABORATION WHEN REQUIRED

QUALIFICATIONS & EXPERIENCE

• PROVEN SALES AND MARKETING EXPERIENCE (IDEALLY IN WINE OR LUXURY GOODS)
• WINE EDUCATION (WSET LEVEL 3 OR EQUIVALENT PREFERRED)
• STRONG COMMUNICATION AND RELATIONSHIP-BUILDING SKILLS
• ORGANISED, SELF-MOTIVATED, AND COMMERCIALLY MINDED
• PROFICIENCY IN MICROSOFT OFFICE, SHOPIFY, AND MAJOR SOCIAL MEDIA PLATFORMS

TECHNICAL SKILLS

COMFORTABLE USING, OR WILLING TO QUICKLY LEARN:

• CRM & COMMUNICATION: KLAVIYO
• ACCOUNTS & INVOICING: XERO
• E-COMMERCE & BOOKINGS: SHOPIFY (INCL. SMILE, BOOKTHATAPP, PARCELIFY)
• MARKETING & DESIGN: CANVA, LATER.COM, GOOGLE ANALYTICS
• FILE & DATA MANAGEMENT: DROPBOX

WHO YOU ARE

• SALES-DRIVEN WITH A LOVE FOR WINE AND STORYTELLING
• PERSONABLE, POLISHED, AND COMFORTABLE REPRESENTING A PREMIUM BRAND
• POSITIVE, PROACTIVE, AND SUPPORTIVE OF YOUR TEAM
• EAGER TO GROW WITH THE ROLE AND CONTRIBUTE MEANINGFULLY TO A SMALL FAMILY BUSINESS

SALARY & BENEFITS

THIS IS A SALARIED POSITION WITH PERFORMANCE-BASED COMMISSION, DESIGNED TO REWARD INITIATIVE AND RESULTS.

WHILE WE ARE A SMALL ESTATE WITH A HANDS-ON APPROACH, THE ROLE OFFERS EXCEPTIONAL PROFESSIONAL

DEVELOPMENT IN A UNIQUE ENVIRONMENT, WORKING CLOSELY WITH THE OWNERS ACROSS ALL ASPECTS OF OUR FINE WINE BUSINESS.